Privacy policy
Effective Date: March 21, 2026
THE ESSENCEIST (a brand owned and operated by EARTHY WELLNESS SOLUTIONS) operates this store and website to provide you with a curated organic beauty and wellness shopping experience (the "Services"). We are powered by Shopify, which enables our digital operations.
This Privacy Policy describes how we collect, use, and disclose your personal information. By accessing our Services, you acknowledge that you understand the practices described herein.
Information We Collect
We collect information that identifies or can reasonably be linked to you. This includes, but is not limited to:
• Contact Details: Name, shipping/billing address, phone number, and email.
• Financial Information: Payment card details and transaction confirmations processed through our secure partners.
• Account & Usage Data: Login credentials, IP address, device type, and your interactions with our products (items viewed or added to cart).
• Communications: Information provided when you contact our customer support team.
Sources of Information
We may collect personal information from the following sources:
• Directly from you: When you create an account, place an order, sign up for our newsletter, or communicate with our support team.
• Automatically: Through your device and our Services via cookies and similar tracking technologies (such as when you browse our latest serums).
• Service Providers: From partners who help us run our business, such as payment processors, shipping carriers, and cloud hosting providers.
• Third-Party Partners: From marketing and analytics partners who provide us with insights to improve your shopping experience.
Cookies & Tracking Technologies
We use cookies and similar technologies (like pixels) to remember your preferences and understand how you interact with THE ESSENCEIST.
• Essential Cookies: Necessary for the store to function (e.g., keeping items in your cart).
• Performance & Analytics: Help us understand site traffic to improve your experience.
• Marketing: Used to show you relevant advertisements for our skincare and wellness products.
You can manage your preferences or opt-out of certain tracking through your browser settings or our Cookie Consent Banner.
How We Use Your Information
We process your data based on your explicit consent, the fulfillment of our contract with you (e.g., shipping your order), and our legitimate business interests:
• Order Fulfillment: To process payments, arrange shipping, and manage returns.
• Marketing: To send promotional updates and show personalized advertisements based on your interests.
• Security: To authenticate your account and prevent fraudulent or malicious activity.
• Legal Compliance: To comply with applicable Indian laws or respond to valid legal processes.
How We Disclose Your Information
We may share your data with trusted third parties for legitimate business purposes:
• Service Providers: Including Shopify, payment processors, and our logistics partners to facilitate our insured shipping and delivery services.
• Business Partners: For personalized advertising and marketing services.
• Legal & Corporate: In connection with a merger, sale, or to protect our legal rights.
Relationship with the Platform
Our Services are hosted by Shopify, which provides the e-commerce platform that allows us to sell our products to you.
• Data Processing: Shopify collects and processes personal information regarding your use of our Services to provide and improve their platform.
• International Transfers: To facilitate these services, your information may be transmitted to and shared with Shopify and relevant third parties across international borders.
• Enhanced Features: We use Shopify’s advanced features to analyze store interactions, which helps us improve and grow our business. In these cases, Shopify is the data processor for your information.
• Shopify Privacy Resources: For more information on Shopify’s data practices, please visit the Shopify Consumer Privacy Policy To exercise your specific data rights directly with the platform, you can use the Shopify Privacy Portal.
Third Party Websites and Links
Our Services may contain links to websites or platforms operated by third parties (such as our Instagram or Facebook pages).
• Independent Policies: If you follow a link to a site not controlled by us, we encourage you to review their specific privacy and security policies.
• No Liability: We are not responsible for the privacy practices, security, or accuracy of information found on third-party sites.
• Public Sharing: Any information you share on public or semi-public venues, including third-party social media platforms, may be viewable by other users.
• No Endorsement: The inclusion of a link does not imply an endorsement of the third-party's content, owners, or operators.
Children's Data
The Services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. We strictly prohibit behavioral monitoring or targeted advertising directed at minors. If you are a parent or guardian and believe we have collected data from a child, please contact us for immediate and permanent erasure.
Security and Retention
While we employ industry-standard measures to protect your data, please be aware that no method of transmission over the internet is 100% secure.
• Data Security: We recommend avoiding unsecure channels (like public Wi-Fi) to communicate sensitive or confidential information to us. We cannot guarantee "perfect security" for data while in transit.
• Data Retention: We retain your personal information only as long as necessary to provide our Services, maintain your account, and fulfill our legal and tax obligations.
• Factors for Retention: The length of time we keep your data depends on factors like active account status, dispute resolution needs, and the enforcement of our policies.
Your Rights and Choices
In accordance with the Digital Personal Data Protection (DPDP) Act 2023, you have the following rights as a Data Principal:
• Right to Access & Correction: Request a summary of your data and update any inaccuracies.
• Right to Erasure: Request deletion of your data once the purpose of collection (such as order fulfillment) is met.
• Right to Nominate: Nominate an individual to exercise your rights in the event of death or incapacity.
• Right to Withdraw Consent: Revoke your consent at any time (e.g., via the 'Unsubscribe' link in emails).
How to Exercise Your Rights
You may exercise these rights through our Services or by contacting our Grievance Officer using the details provided below.
Verification & Process
For your security, we will verify your identity before processing your requests. We will not discriminate against you for exercising your privacy rights. We aim to respond to all valid requests in a timely manner as required by law.
Complaints
If you have a complaint about how we process your data, please contact our Grievance Officer (details below). We will acknowledge your complaint within 48 hours and aim to resolve it within 30 days.
International Transfers
While our primary operations are based in India, we utilize global service providers—including our e-commerce platform, Shopify—to facilitate our Services.
• Global Processing: To provide a seamless shopping experience, your personal information may be transferred to, stored, and processed in countries outside of India (such as the United States or Canada).
• Data Protection: When we transfer your information internationally, we ensure that your data is protected by recognized legal transfer mechanisms and that our partners provide a level of protection consistent with applicable privacy laws.
• Your Consent: By using our Services, you acknowledge and consent to the transfer of your information to these international locations for the purposes described in this policy.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.
• Publication: We will post any revised Privacy Policy directly on this website.
• Effective Date: We will update the "Effective Date" at the top of this policy and provide additional notice for material changes as required by applicable law.
Contact
• Grievance Officer: Rik Mondal (Founder & Proprietor)
• Email: support@theessenceist.com
• Entity: EARTHY WELLNESS SOLUTIONS
• GSTIN: 19KFAPM7237G1Z3
• Registered Address: Holding No. 100/2, Mathkol Vivekananda Road, Paschim Para, Po-Rabindra Nagar, Ps- Dum Dum, Kolkata, West Bengal, 700065, India